How to market your business with email marketing | Some safe guards

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For many business owners marketing your business on the Internet is a challenge, especially to those who want to do email marketing in a legal and appropriate way. Spammers send out marketing emails to people who have not consented to be sent the email. This is not considered legal as the marketing audience has to consent to let you send marketing email to them through a double opt in system.

Just because spammers abuse the system doesn't mean we can't use the system legally and successfully. Email is an incredible tool to use to market your business.

Having said that, there are some email marketing precautions you should take if you plan on using email for marketing. This will help to avoid illegal email marketing activity on your part and also avoid annoying the marketing audience.

The double opt in method mentioned is where contacts are sent a confirmation email after signing up through a web form. This assures you that your email marketing contact did indeed sign up for marketing emails that they are interested in.

This helps by avoiding illegal email marketing spam and misunderstanding by your contacts.

Another part of making sure you avoid having your marketing emails classed as spam is to avoid certain words that many spam filters use to stop email getting through.

For example, if your marketing email contains the word '“free'” the email may be dumped into the spam folders of your contacts. This is due to the irresponsible and unethical practices of many email marketing systems.

While this may sound complicated our software gives you the ability to use the double opt in system by using an online form you can put on your website which sends a confirmation email to the registering email address. When and only when this email is confirmed by clicking on the confirmation link in the email is the contact added to the contact list. Secondly the software also checks for spam words before sending the marketing email, alerting you to the words in question.