Top 10 Email marketing tips

• First name
• Last name
• Age
• Even create your own unique required fields eg favourite colour.

These fields can then be used in your email to deliver personalised content in your email.
At least put in the persons first name as without this your email can appear cold. Email marketing software includes automated fields that fill yoru email with the client /customer details

2 - Build trust with your client / customer
An important step in the buying process is to establish trust with your potential clients / customers.
You can start your own newsletter sent out weekly, monthly or by-monthly and in so doing you establish that your website is a trustworthy source of information.

3 – Complying with the email law of your country
It is law in many countries that every email has to have an unsubscribe link in it.
Email Marketing software has powerful permission features including:

• An automatic link produced if you forget to include one.
• Double opt-in confirmation where a confirmation email has to be answered before the user is included on the list.
• One-click unsubscribe - where the link takes the recipient to a page where they are then removed from your mailing list.

4 - Grow your contact list database
It is a good idea to include the ‘Send to a Friend’ feature in any email marketing campaign as this gives recipients the opportunity to forward the email to their friends and subscribe to your contact database.
Use a sign up form on your website to gather contact details. Offer a newsletter, a free download like an eBook or a news/info email service or discounted products.

5 –  When to send a campaign email
Research shows that a Tuesday or Wednesday is the best time for emails to be sent and opened.
Also if you are consistent about when you send your email, subscribers will come to expect it and be more receptive to any special offers or promotions you may include.

6 – The key is Consistency
If you send a newsletter or frequent email publication, it is best to keep the look and feel consistent from issue to issue so people get used to who it is from and recognize it easily.
Doing this helps you maintain and strengthen your brand image.
With email marketing software you can easily create a newsletter template and use it whenever you need to create a new issue.

7 – Use your contact details everywhere
Include your contact details at the bottom of your emails, as it is one of the easiest ways to attract more visitors to your website.  Include your name, email address and URL (website address) and link it back to your website..

8 -  The subject line needs to be about what your email is all about (duh)
Always include who it is from rather than some attention grabber like “Pink elephants turn white”
That is a sure sign people will junk your email. Instead of use something  “our website newsletter: 10 Tips for Financial Freedom”

9 – Don’t write a novel
E-mail is meant to be brief. Keep your message short. Use only a few paragraphs and a few sentences per paragraph. People skim their e- mail so a long email is a wasted.

10 - Avoid the spam filters
Because of abuse by spammers many ISP’s (internet service providers) use strict spam protection mechanisms to stop unsolicited email before it gets into their customers inboxes.
Avoid using words such as:

• Free
• $$
• Discount

These words should never be used in the subject line or the content of your email.
Email marketing software has a built in spam word checker to help you avoid your email being blocked by spam filters